"All produce comes from a farm, and there's always a story behind any produce item you pick up. Be it a tomato, potato, cucumber - there's always a story behind it."
"My father has said, "The most important ingredient that you can put in a crop is your shadow." You have to be there everyday. You can be the smartest guy in the world but if you're not there everyday, you're going to miss something. You have to be there - if even to make the decision to say or do nothing."
"I may be a small farmer, but I have the strength and passion to grow my medjool dates. I may be a small farmer and not have a ton of money to advertise like the big companies, but I have the best looking and quality of Medjool dates in the industry. I may be a small farmer, but I have my own packing house and my own box."