In the heart of agricultural landscapes, where hardworking hands sow the seeds of sustenance, THX! emerges as a beacon of hope and opportunity for farmworkers. The THX! Program is a transformative program designed to empower and make dreams come true for farmworkers who toil tirelessly in the fields – often under-appreciated and unseen.
From long hours in the fields to limited access to resources, the THX! Program is a crucial catalyst for positive change in the lives of these dedicated individuals. These farmworkers may have never felt recognized or appreciated during the course of their lives or careers. It's not that they've actually been unappreciated, they just might not have ever had the personal interaction for someone to share their appreciation and offer recognition or value for the farmworker. The THX! program changes all of that and now offers a way that we may all participate and help farmworkers who could truly benefit from our support. We can now recognize the farmworkers as individuals and express how their hard work and commitment to doing this work is valued. And, through a purchase of a product with a THX! label, a specific farmworker's dream will come true!
See our Video to see how it works.
This company was started as a vision by Martin Cassanova, and he was later joined by partner Raul to help create the programs that would be a win / win / win. It's a win for the farmworker, it's a win for the grower who allows the farmworkers to be recognized, and it's a win for the shopper, who is able to now personally connect and understand more about the farmworker who picked and packed the food. Most importantly, with no extra expense, the purchase of a produce item featuring a THX! label will help make the farmworkers' dream come true.
Farmworkers' dreams range from housing projects, to education, and to entrepreneurship. Things might appear rather basic to those of us who are accustomed to having resources at our fingertips, but to these farmworkers, sometimes it is the most basic of a need that will change their lives – and their families' lives - forever.
Some of the housing projects dreams have been to have a roof patched to stop the water during the rains. Or it could be a dining table, where everyone can gather for a meal. Or it can be a stove, a refrigerator, or the building of an extra room to allow more space for the family. Then, it could be to have a wheelchair for a spouse, a laptop for a child to continue their studies, or a bicycle to get to the school. Sometimes it has been to have a goat, to start a business in the offseason, or to have a means to create hand-sewn products to sell to others in their communities. These 'dreams' are made true, simply by purchasing the products with the THX! labels.
The farmworkers' dreams being cultivated in the fields can blossom into realities with your support. The THX! Program stands as a testament to the transformative power of people caring for each other. In the world of agriculture, where seeds are sown for sustenance, THX! Program plants the seeds of dreams, fostering a future where every farmworker can see their aspirations come to fruition. No pun intended - or maybe just a little!
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